Ask someone to describe an Apple advert and I bet you they’ll say “different,” “artistic,” and maybe even “funny,” and that’s all very nice for Apple (we’ll ignore those who’d respond “irritating.”) But according to a study due for publication next month, years of seeing those funky ads may have had an unexpected psychological side effect. Apparently showing someone an Apple logo —even subliminally— will make them use more creative thinking to perform a task. That’s something I bet even Steve himself couldn’t have predicted: a real Reality Distortion Field.

http://gizmodo.com/370776/just-seeing-an-apple-logo-makes-you-more-creative-says-study