Politica noua pentru magazinele Apple. (Jos soneriile!)
Last Friday, our friends fromMacgénérationhave learned from Pascal Cagni (Vice President and General Manager Apple Europe) that he had sent an email to all Apple Centers, in which he was describing future changes in Apple policies regarding Apple Resellers networks.
We have obtained a copy of this mail from different sources, and we have also learned that it has “driven many AppleCenter Manager into madness”.
In summary, Apple announces in this mail the introduction of a new program, named “Apple Premium Reseller”. This program will replace the previous, and currently active since 17 years program which was assigning the name of AppleCenter to official Apple Resellers.
Without going into details, there are not many changes, among them:
- it is required for the AppleCenter wishing to apply to the new program to be localized in a moll or a commercially active area with a high traffic of potential customers, out of question to be located in a quiet street anymore…
- it is not required anymore to have an “Apple Store” design.
This is quite a change, because we know that Apple has been pressing all AppleCenters to get them renovating their shops into a more uniform “Apple design”. We think that the future opening of AppleCenters in France and in Europe could be the reason of such a change, Apple would not like to have AppleCenters mixed up with real physical AppleStores.
In addition, the future AppleCenter will not have the right to associate their name with “APPLE”, only the Apple logo will be allowed.The program will start on October 30th, the dead line date for current AppleCenters to addapt the new rules or to close down.
PS: Do not get it wrong, we are happy to see future physical Apple Stores to be finally opened in Europe, including France, but we also think that Apple is (on purpose or not) destroying the AppleCenter network that has supported Cupertino and Mac users during the difficult years, and seems to be not really awarded for this work by Apple when prosperous years are back. [quote/]http://www.hardmac.com/news/2006-05-23/#5525
PS - As fi vrut sa fac un topic nou, dar se pare ca e o problema…
Ce problemă??